Many times people choose to create company profiles on different social media platforms based on what they themselves enjoy using.  Remember, choosing the right social media platform is about being where your customers are.  If your customers are more traditional and enjoy being social then Facebook is great for them.  If they are tied to their computers or phones all day then Twitter might work well.   If they enjoy taking and viewing pictures then you should be on Instagram.   Figure out what your customers are interested in and where they spend their time before you waste yours in the wrong spot.