Picture

One of the best ways to get honest feedback from your customers or potential customers is by conducting a blind survey. What is a blind survey? A blind survey is when the author or administrator of the survey is unknown to the responder. Since they do not know who is collecting the information, they are less likely to intentionally or even unintentionally give biased answers.
 
So how do you create a blind survey?
 
First, create your survey using a survey creation software.  My favorite software is SurveyMonkey which offers free accounts with a limited number of questions or responses.  Their subscription rates are very reasonable for premium account levels and are billed on a monthly basis allowing you to only pay for the time you need and cancel when you have completed your survey.
 
It is important that your survey does not tip participants off as to who the administrator is. Make sure to benchmark your product, service or company alongside others in your marketplace.  If you must throw a few specific questions in about your company, add some questions for other companies as well. Also make sure to add in comment boxes where appropriate, you may get some information you don’t expect but find insightful.
 
Once your survey is created you must send it out to your target audience.  This can be done by creating an anonymous email account using gmail, yahoo, or a similar service.  I generally like to include the industry or product category name in the email to better grab readers attention (i.e. applianceresearch@gmail.com). Now you will use the email account to send the survey link out in small batches to your target audience.  
 
One thing to note is the lack of natural incentive for readers to participate in blind surveys since they do not feel a connection to the administrator.  If you asked your best customers to take a survey for you, they most likely would be happy to do it for free. If your budget allows, I would highly recommend offering a prize for completing the survey.  This can be done by giving small gifts such as a $5 Starbucks card to every respondent or raffling off a larger prize at the end of the survey to one lucky respondent.  You will need to collect contact information in order for participants to be eligible to win. I usually do this at the end of the survey and make it optional.  It’s surprising how many people would rather bypass a prize in order to not share their contact information.
 
Once your survey is sent out, you will hopefully see responses start to roll in.  If not, adjust your email message and resend two to three weeks later.  Once you have received enough responses, use Survey Monkey or a similar software to analyze your results and present your findings. 

Picture

About the Author
 
Caitlyn Braegelmann, Owner of Speak Marketing, is a marketing expert who helps her clients grow their businesses by utilizing strategic marketing promotions and communications. With an MBA in Marketing from Loyola Marymount University, web design certification from the University of California, San Diego, Certification in SEO from Google Analytics Academy and an Accreditation in Public Relations from the Public Relations Society of America, Caitlyn is well versed in many areas of marketing. Her professional experience includes marketing strategy, product promotions, social media, public relations, email marketing, direct marketing and much more.  With a true passion for marketing and helping her clients succeed, Caitlyn has the drive and know-how to set your company apart. To view Caitlyn’s LinkedIn profile, click here
 
Need assistance with your marketing efforts? At Speak Marketing, we specialize in marketing strategy, social media marketing, market research, website design, public relations, email marketing and more. Whether you need some help to jump start a project or would like ongoing management and support, Speak Marketing will tailor a solution to best fit your needs.  To learn more about what Speak Marketing can do for your business, click here.