Social Media has become an integral part of our daily lives. From staying connected with friends and family to following your favorite brands, social media gives users a unique ability to interact with companies, people and share their own experiences with the global community. Most businesses by now have some sort of social media presence, however many aren’t using this robust tool as well as they could be.

How to Properly Use Social Media

Social Media isn’t just about posting pictures and memes hoping that potential clients would somehow find your offer and take action. There’s a lot more to it than that. So let’s jump in real quick about the ‘Must Do Elements” of Social Media

  • Create relevant content that would appeal to your ideal buyer
  • Create 80% ‘value added posts’ and 20% ‘sales oriented posts’ in your feeds
  • Post more pictures and videos on your feed than anything else
  • Create clear calls-to-actions on your sales posts
  • Always follow up on comment sections, even on negative comments
  • Boost high performing posts to extend reach

How to use social media for lead generation

Turning Followers into Leads

Now that you are engaging with your ideal ‘buyer’, you have to clearly indicate to them to take action on your page. To do this you need a clear call to action (buy now, learn more, etc.). Your content should also drive interested viewers to a landing page that is relevant to the post they clicked on and should motivate your prospects to take action on your website, whether it’s filling out a form, downloading a free ebook and so forth.

By implementing these tactics, you should see an increase in engaged social media users and qualified leads for your business.

About the Author

Caitlyn Braegelmann, Owner of Speak Marketing, is a marketing expert who helps her clients grow their businesses by utilizing strategic marketing promotions and communications. With an MBA in Marketing from Loyola Marymount University, web design certification from the University of California, San Diego, Certification in SEO from Google Analytics Academy and an Accreditation in Public Relations from the Public Relations Society of America, Caitlyn is well versed in many areas of marketing. Her professional experience includes marketing strategy, product promotions, social media, public relations, email marketing, direct marketing and much more.  With a true passion for marketing and helping her clients succeed, Caitlyn has the drive and know-how to set your company apart. To view Caitlyn’s LinkedIn profile, click here.

Need assistance with your marketing efforts? At Speak Marketing, we specialize in marketing strategy, social media marketing, market research, website design, public relations, email marketing and more. Whether you need some help to jump start a project or would like ongoing management and support, Speak Marketing will tailor a solution to best fit your needs.  To learn more about what Speak Marketing can do for your business, click here.