Think about the times that you’ve browsed through your news feeds and ask yourself what types of things you enjoy seeing. Social media content needs to have an entertainment value; do not use it only as a selling tool. It’s all about generating two-way conversations and creating loyal customers. You’d be amazed at what you learn from your customers when you provide them with an open platform for communication. About the Author Caitlyn Braegelmann, Owner of Speak Marketing, is a marketing expert [...]
Keep Your Emails Out of Spam – 8 Ways to Make Sure Your Email Marketing Lands in Your Customers’ Inboxes
Email clients’ spam filters are growing increasingly discerning when it comes to marketing emails and newsletters. While each email clients may use a slightly different set of requirements to determine whether a message is spam, there are some clear similarities across the board. By checking your emails for the following requirements below, you are greatly increasing your chances of your emails being delivered, open, and read.Avoid aggressive marketing terms - Using phrases such as “act now!” or “limited time” will set off [...]
In most cases, you should try to respond to anyone who communicates to you through social media, even if their posts are negative. Many times, people with complaints just want to feel heard, so make sure to acknowledge their issues. Let them know that it’s something you are aware of or something that you will look into, and thank them for their feedback. Someone who complains will respect you and your company more for doing everything in your power to address [...]
One of the best ways to get honest feedback from your customers or potential customers is by conducting a blind survey. What is a blind survey? A blind survey is when the author or administrator of the survey is unknown to the responder. Since they do not know who is collecting the information, they are less likely to intentionally or even unintentionally give biased answers. So how do you create a blind survey? First, create your survey using a survey creation software. My [...]
Many times people choose to create company profiles on different social media platforms based on what they themselves enjoy using. Remember, choosing the right social media platform is about being where your customers are. If your customers are more traditional and enjoy being social then Facebook is great for them. If they are tied to their computers or phones all day then Twitter might work well. If they enjoy taking and viewing pictures then you should be on Instagram. Figure out [...]
With over 396 million users, LinkedIn can be a very powerful tool to grow your career or business. LinkedIn differs from other social media platforms such as Twitter and Facebook largely due to its professional audience. While checking your LinkedIn feed full of business articles may not be as entertaining as reading the latest tweet from a celebrity or watching a funny video on Facebook, it is still important to maintain a presence on this growing network.So how do you stay on [...]
Customers contact you using social media because it allows them to speak directly to someone within your company. When a customer posts a question be sure to answer it as clearly as possible within a 24 hour timeframe. This allows you to engage them while they are still interested on the subject. Furthermore, if they cannot get the answer from you, they may look elsewhere.